About me
baysaass.
Brand Designer.
I’m baysaass — a brand designer based in Ulaanbaatar. I work with Mongolian businesses and founders across food, beauty, music, and culture to build visual identities that are specific, strategic, and built to last.
My process starts with positioning, not sketches. Before any visual decisions, I want to understand where a brand sits in its market, who it’s for, and what it needs to communicate. The design work is the end of that thinking — not the beginning.
Most of my clients are building something new in Mongolia, which means the work has to feel locally rooted and internationally credible at the same time. That’s the tension I find most interesting to design through.
Process
Discover
Understanding the business, audience, and ambition. Every project begins with research and clarity. I explore the brand’s goals, audience, market, and competitive landscape to uncover meaningful insights and define the foundation for the work ahead.
Define
Building positioning, strategy, and brand direction. Insights are transformed into a clear strategic direction. This phase focuses on positioning, brand personality, messaging, and defining the core idea that will guide the entire identity system.
Design
Creating the visual identity system and language. Strategy becomes visual. Through typography, color, symbols, composition, and motion, I craft cohesive identity systems designed to communicate clearly, scale consistently, and remain recognizable across every platform.
Apply
Extending the identity across digital and physical touchpoints. The identity is brought into real-world experiences. From websites and social media to packaging, campaigns, and motion, every touchpoint is designed to create a unified and memorable brand presence.
Launch
Delivering guidelines, assets, and implementation systems. A brand is more than a logo — it’s a system. Final deliverables include organized assets, usage guidelines, and scalable frameworks that help teams launch confidently and maintain consistency over time.
Selected Clients
One More Night
CAE
Tsuiwan
Endeno
Beautytech LLC
Chandmani Goyl
Zen Tarot
Naadam
Available for new projects